Gasoline prices in America have never been higher. Even accounting for inflation fuel has never cost so much. The introduction of the Smart car couldn't have been better timed, but its mileage figures aren't as high as the public expects considering it's diminutive size - not as good as some of the high profile hybrids.
The world "Hybrid" has a magical hold on the minds of US consumers - they would rather buy a gas-guzzling hybrid SUV than a traditionally powered economy car. Toyota is selling the hybrid version of the Camry at a $4000 premium over the standard 4-cylinder car - which achieves only two miles per gallon more! I can't imagine buying a boring, underpowered sedan over something as dynamic, different and crisply designed as a Smart car.
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